Due to the development of the Internet, e-commerce has gradually become popular all over the world including China. “Double Eleven”(11.11) is one of the most famous e-commerce festivals because it happened to be in the middle of the 11th Golden Week and the Christmas Promotion Season when people bought winter clothes. Every year, on the day, there are various businesses that use it to launch various promotional activities. Double Eleven shopping feast has gradually emerged in China. The proposal presents the notability, neutrality, and originality of Double Eleven as a page in Wikipedia.

A brief explanation of how it meets the requirements of notability, neutrality, and no original research

Notability

Double Eleven in China is a notable event. Most online shopping behaviors are still going through desktops or laptops, but smart-phone shopping is growing rapidly. Since 2016, in Europe and the United States, the proportion of smart-phone purchases has almost doubled, and buyers in the US and China have contributed a lot. During the “Double Eleven” period, Chinese e-commerce platforms and merchants built a series of cost-making activities and festival activities to stimulate consumer demand, while consumers are also in the “Double Eleven” period carrying out crazy shopping due to the impact of promotions.

Neutrality

The entry tries to analyze and explain social phenomena of double eleven without personal feelings and without any value judgment. There will be an equal treatment of all data on the Internet, regardless of different users, content, websites, platforms. Excluding all stereotypes, it is necessary to ban the use of concepts that are biased for the needs of certain group. At the same time, the involvement of feelings should be excluded as much as possible, because double eleven is a concrete events. Defining the double eleven phenomena of the required research is an important prerequisite for the study, and it is defined from the external characteristics of the festival.

No originality

The entry information for the double eleven is derived from the second and third hand data. Original research is mainly related to first-hand information, originated from the author’s creation, originally proposed by himself, or herself and has not been confirmed by credibility. The second-hand information is at least one step away from the event of double eleven itself. The facts and opinions stated are based on the existing information and facts and the analysis, induction, synthesis, interpretation or evaluation of the first-hand data. The third-hand information published in an encyclopedia or other compendium books, mainly a summary of second-hand sources will be used as well.

The name of at least one associated WikiProject and Links to an external site

As for the broader category that the page ultimately come under, it is the e-commerce in China or the project of business by Taobao, with the link given as follows.

The proposed description and titles of sections

There are mainly the following sections of the page on Double Eleven, whose titles are origin of the activity, transaction data, related news, logistics support,  administrative guidance, social impact, social judgement and review of it by different sources. In the first part, it gives an exact description of how the festival develops by listing some key people, events and time. Then, some persuasive data from reliable sources can be used to show the large influence of Double Eleven. Some major events or some news report on it will be provided. The logistics support is given in a separate way as it plays a key role to the development of E-commerce. At last, administrative guidance, social impact, social judgement and review of it are all about the social reaction towards it.