Social networking medium plays an important role in people’s daily life recent years. Recently, two popular videos posted by Captain Sparklez and PewDiePie on Youtube catch people’s much attention.
On Captain Sparklezi’s video, a little boy buys a radio, walking around the city along with playing a song named “Turn It Up”, in that dreary, dull city, this music arouses people’s passion, gives people a shock and this video transfers positive energy to audience. On PewDiePie’s video, shows a fast-tempoed, popular music, once the music begins, it sticks in people’s mind.
In those two videos, music plays a magic power on people’s mind. First, the video reflects a social phenomenon about human relationship. Been engaged in endless work, people are becoming mechanized, and getting more and more cold to other people. On the one hand, people want to try new changes, but, on the other hand, the social system refuse to face the new change, even to deny and suppress the change. This video brings people courage and encourage people to express their feeling bravely. Secondly, the video is very easy to get into, very upbeat and fun, suitable to bobbing the head with the music. It gives people a break in busy dull life. Also, the rhythmic music can be used for the background music when people make some fun short videos, even, people can dance with that music and use their favorite dance movement.
Also, there are many other funny videos. A video called “Crash Royal” also is very popular on YouTube. There are two armies fighting each other on a competition terrain, one is in blue, another is in red, and in last 10 seconds, the blue one turn the tables. I think the reason why it is popular is that this video shows a great faith in a battle, it is never give up before enemies, the faith to win a battle, to fight for own territory catch people’s attentions. Meanwhile, the audience on this video are also a reason to be popular, there are soldiers, girls, skeletons, it gives people a novel experience and a sense of identification.
Recently, I watched a video (https://www.youtube.com/watch?v=RS_0sVza0nY) on YouTube, it tells a story about a man meet a woman in McDonald’s, this video has a warm, soft background music, and the interaction between man and woman is heart warming. The Valentine’s Day is coming, this video creates a sweet spirit of Valentine’s Day to people, and most people love McDonald’s, I thinks those are the reasons why this video is popular.
