Hello, everyone! Today I would like to make a presentation on F18 MKT476 INVESTOR and INVENTION and the specific product that I would like to focus on BMW X5 XDriver40e iPerformance. Maybe some of you have already known much about this product from your past experience while I would like to talk more about it in order that you can all learn something from within.

If you have any questions, you can ask me after the presentation. Now, let’s have a look at the investor of this product, Torsten Schüssler and this is a photo of him. There is no doubt that he has made a great contribution to the production of BMW X5 XDriver40e iPerformance.

And then I will show you a brief description of this product. At first, here is a photo of this product. The specific three typical features of this product can be listed as below and they are respectively 0-60 MPH in 6.5 seconds, 308 horsepower as well as 2.0-liter BMW Twinpower Turbo inline 4-cylinder. As a matter of fact, all these three features account for a large part of why people would like to purchase this type of car in their daily life.

Here comes the inspiration of this product, which means the process by which it came to market will be described. X5s are produced at the Spartanburg BMW plant in South Carolina at Greer and modified for security armored version at the BMW de Mexico Toluna plant in Mexico. In the meantime, some assembly operations are also implemented by Avtotor in Kaliningrad, Russia since July 2009.

According to this, it can be readily detected that the manufacturing process of this product has actually involved the participation of several countries at the same time. Afterward, this product will be on sale in the world market after its manufacturing.

In addition, what has to be pointed out is that the BMW X5 M is a high-performance derivative of the X5. There are altogether three series of the X5 M that have been manufactured and they can be divided into E70 X5 M from 2010 to 2013, F15 X5 M from 2015 to 2018, and G05 X5 M in 2020. All these three generations of the X5 M are the most popular among the wide public and they account for a large part of the car sales in the reality.

At the same time, the features, functions, and benefits of this product will be introduced. The controllability, the gap between brake and throttle, drivers’ comfort in driving, turn performance, strong back pushing, sports appearance, etc. are all the aspects that can be used to explain why this product can gain the support of the audience in the due time. Now let’s have a look at BMW Group automotive major market. The deliveries to customers YTD-09/2019.

At last, the sources that have been used in this presentation will be listed, and here are the specific two sources that are mentioned. I have to admit that these two sources have helped a lot for me to successfully make this presentation.