As a world-renowned high-tech company, Apple is well versed in the ways of globalization. Apple has developed 417 retail stores in 13 countries and an online store available in 38 countries. Apple has been selling well in most of the countries in the world. Especially in China, in the first half of 2018, iPhone revenue in China reached $25.238 million which ranking first. It sold 32.11 million units in China, just ranking third place behind OPPO (38 million units) and vivo (35.5 million units). Globally, apple generated $53.3 billion in revenue in the second quarter, of which $29.9 billion came from the 41.3 million iPhone it sold. At the same time, Apple has gradually become a visional company that offers work to people outside of America.
Moreover, Apple is good at seizing opportunities in the global market. For example, Apple and China Mobile which is the world’s largest mobile carrier with 740 million subscribers have been working on the iPhone distribution agreement for six years (DeWitt, 2013). Although apple has collaborated with China Unicom and China Telecom which are the second-largest and third-largest mobile carriers in China for several years, they have promised to reach an agreement to facilitate collaboration in iPhone5C. It is believed that if Apple maintains a good partnership with Chinese mobile phone operators, Apple’s revenue will grow faster and Apple will gain more benefits in the global market.
As for apple’s latest phone, iPhone XS and iPhone XS MAX all support the dual-card and dual-standby function which is realized by nano-sim card and esim card. However, esim is not allowed to use on mobile phones under the regulatory policy in China. For adapting to China—one of the biggest markets of iphone, iPhone XS and iPhone XS MAX are produced as dual SIM in China which confirms apple’s excellent globalization vision and strategy again.